We are a senior collective for brand strategy, graphic design and architecture. Three practices at one table, from the first idea to the room people walk into.
Meet the partnersOne collective
Brand storytelling · Emaar, Dubai · 2004
For Emaar's Old Town Island beside Burj Khalifa, Nejib conceived a legend that gave a new place a human beginning: two children, a desert rose and the belief that something precious is worth protecting.
In the desert, Nejib and Leila found a rose in need of care. The children understood that its life was precious.
Day after day, they saved part of their water ration and carried it in their mouths across the dunes to the valley where the rose grew. Slowly, the plant began to flourish.
After a storm, they returned beneath a clear, moonlit sky. Where the towering dune had stood, they discovered a new wonder.
As dawn broke, a city carved from sandstone appeared beside a still, freshwater lake.
The legend became the emotional foundation of The Old Town Island: a place rising from an act of care, and a testament to dedication, faith and vision. It was told through an illustrated storybook that carried the development's identity into the hands of its first residents.
The illustrated storybook. Nejib and Leila carry water to the desert rose.
We take a brand from its foundation to its physical form. Strategy sets the direction, design gives it a face and a voice, and architecture builds the place where people meet it.
We find what an organisation truly is and set the territory it can own: positioning, brand architecture, naming and the story that holds everything together.
Led by NejibIdentity systems, packaging, editorial and campaigns, built with Italian discipline and a craftsman's attention to type, image and print.
Led by AndreaRetail, hospitality and workplace interiors where the idea is felt before it is read. From concept and planning to material, light and the finished detail.
Led by CarlosWe can also help you with
Names, tone of voice and messaging that let a brand sound like itself in Arabic, English and Italian, in a boardroom or on a shelf.
Signage, environmental graphics and guidelines that keep a brand consistent from the first store to the fiftieth.
Mediterranean by nature. Exacting by habit.
We share a Mediterranean way of living and working. Some people hear that and picture long lunches and loose deadlines. We know it differently. It is the artisan who stays until the joint is right, the cook who will not send out a plate before it is ready, and the table where the real decision gets made because everyone cared enough to argue it out. We bring the same habit to every brand, page and room we design.
We notice what others walk past: the weight of a paper stock, the radius on a counter edge, a word that is almost right.
We care about the work the way owners do. It shows in the things we refuse to let go of until they are right.
Behind the warmth there is method. Every decision is argued, tested and justified before it reaches the client.
Three disciplines, three traditions and one standard. The people who present the work are the people who make it.
An architect and interior designer who turns brand intent into built space. His studio-lab NODA works between Doha and Mendoza on buildings, interiors, objects and master plans, from Four Seasons Doha to the VIP areas of the FIFA World Cup Qatar 2022.
A graphic designer and art director working across identity, packaging, editorial and advertising, for clients from Discovery to dentsu. Andrea brings an Italian rigour to form and a love of difficult, complex problems.
A Tunisian brand strategist and creative director with more than twenty years of international practice. His career runs through Landor, FutureBrand, Fitch and Sixty Degrees, across the Gulf, the UK and Asia.
Our clientsOrganisations the partners have served, through their own studios and previous agencies.
Tell us about the place you are building.
Write to Nejib at hello@humanbrands.life,
to Andrea at hello@andrealovetere.com
or call us on +974 3339 3620.
Credits
Projects shown were created by the partners through their own studios and earlier agencies. Burj Khalifa, Aswaaq and Alinma Bank: Nejib Ghanmi at Landor Associates. Qatar Foundation and Krane: Nejib Ghanmi at Sixty Degrees. UOB: Nejib Ghanmi at FutureBrand Singapore, photography by Choo Chin Nian. Burj Khalifa tower photograph by Ahmed Aldaie. The Old Town Island: story concept by Nejib Ghanmi at Landor Associates, 2004, for Emaar. Design projects: Andrea Lo Vetere. Architecture and interiors: Carlos Beghetti and the NODA team.